Umair Habib Portfolio SEO Expert 2025
About Umair Habib
Umair Habib is a highly skilled and experienced SEO expert with over 15 years in the digital marketing field. Throughout his career, Umair has demonstrated a deep understanding of search engine optimization, content strategy, and digital marketing. His ability to create tailored strategies that generate measurable results has helped numerous businesses improve their online presence and achieve their marketing goals. Umair is known for his expertise in both local and international SEO, Google Ads management, social media marketing, and conversion rate optimization. He has successfully worked with businesses across various industries, providing custom strategies that boost organic search rankings and increase customer engagement.
Search Engine Optimization (SEO)
Umair is an expert in both on-page and off-page SEO strategies, helping websites increase organic visibility and traffic. His expertise includes:
On-Page SEO:
- Optimizing website structure and content for search engines.
- Improving metadata (titles, descriptions, headers) and keyword targeting.
- Implementing content strategies, including blog optimization and keyword-rich product descriptions.
- Enhancing user experience by focusing on site speed, mobile-friendliness, and internal linking.
Off-Page SEO:
- Building high-quality backlinks from authoritative websites to improve domain authority.
- Conducting outreach for guest posts and link-building opportunities.
- Creating a solid social media strategy that boosts online reputation and brand awareness.
- Managing and optimizing local SEO efforts by focusing on reviews, citations, and local keywords.
Technical SEO:
- Identifying and fixing technical issues that affect search rankings, such as site speed, mobile responsiveness, broken links, and crawling errors.
- Setting up and configuring Google Search Console, XML sitemaps, and schema markup for better indexing.
- Local SEO:
- Optimizing websites to rank for local searches, including Google My Business setup and local keyword targeting.
- Implementing localized content strategies and managing local citations and reviews to improve visibility in local searches
Google Ads (PPC Campaigns)
Umair has extensive experience in creating and managing Google Ads campaigns for various industries. His expertise includes:
Campaign Strategy:
- Crafting and executing Google Ads campaigns tailored to specific business goals, whether for lead generation, sales, or brand awareness.
- Setting up campaigns across different networks: Search, Display, YouTube, and Shopping ads.
Keyword Research & Optimization:
- Conducting detailed keyword research to identify high-value keywords.
- Organizing campaigns with effective keyword grouping to improve relevance and Quality Score.
Ad Copywriting & A/B Testing:
- Writing compelling ad copy that increases click-through rates and conversion rates.
- Running A/B tests to find the most effective ad variations and optimizing ad performance.
Conversion Tracking & ROI Analysis:
- Setting up conversion tracking to measure campaign effectiveness.
- Analyzing data to optimize campaigns and maximize return on investment (ROI).
Remarketing:
- Setting up remarketing strategies to target users who have previously interacted with the website, ensuring higher conversion rates.
Social Media Marketing (SMM)
Umair has a proven track record in creating and executing effective social media marketing strategies to engage audiences and build brands:
Social Media Strategy:
- Developing customized social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Creating campaigns to increase brand visibility, engage followers, and drive traffic to websites.
Content Creation & Curation:
- Creating engaging content, including images, videos, and infographics, tailored to each social media platform.
- Curating high-quality content that resonates with the target audience and encourages sharing.
Audience Engagement & Community Management:
- Managing online communities by responding to comments, messages, and interactions.
- Building brand trust and fostering customer loyalty through active engagement.
Paid Social Campaigns:
- Running paid ad campaigns on Facebook, Instagram, and LinkedIn to boost reach and conversions.
- Optimizing ad performance based on demographics, behaviors, and interests.
Social Media Analytics & Reporting:
- Analyzing social media data to measure the performance of campaigns.
- Adjusting strategies based on insights to improve engagement and drive conversions.
Conversion Rate Optimization (CRO)
Umair helps businesses improve their website’s conversion rates, ensuring visitors take the desired actions (e.g., purchasing, signing up, or filling out forms). His expertise includes:
User Behavior Analysis:
- Using tools like Google Analytics, Hotjar, and Crazy Egg to analyze user behavior and identify friction points that prevent conversions.
- Conducting heatmap and session recording analysis to understand user navigation and decision-making.
Landing Page Optimization:
- Designing and optimizing landing pages that are conversion-focused, ensuring they align with the visitors’ intent.
- A/B testing different landing page versions to identify the most effective design and content.
Call-to-Action (CTA) Optimization:
- Crafting compelling CTAs that encourage users to take action.
- Placing CTAs strategically across the site to guide users toward conversion.
Form Optimization:
- Reducing form friction by optimizing form fields and making them user-friendly to increase form submissions.
E-commerce Optimization:
- Optimizing product pages, checkout processes, and payment gateways to minimize cart abandonment and improve sales conversions.
SEO Projects
- Project Scope: SEO strategy development for an e-commerce platform focused on home decor products.
- Details: Umair performed a comprehensive SEO audit and implemented an on-page optimization strategy. He optimized the website structure, improved internal linking, and focused on keyword-rich product descriptions and meta tags. These changes significantly improved organic search visibility, increased traffic, and boosted product sales.
- Results: Enhanced keyword rankings and a measurable increase in website traffic and conversions.
- Project Scope: SEO services for a tourism agency operating in a competitive market.
- Details: Umair focused on optimizing the website for both local and international tourism-related keywords. He implemented technical SEO improvements, such as improving page load speed and mobile responsiveness, along with local SEO strategies to target region-specific search traffic.
- Results: Increased website visibility on local search results and a significant boost in inquiries and bookings.
- Project Scope: Full-scale SEO optimization for a lifestyle brand with a strong social media presence.
- Details: Umair worked on optimizing the website’s content and structure, conducting thorough keyword research for lifestyle and personal branding topics. His work focused on blog post optimization, user engagement tactics, and improving social media integration to drive organic traffic.
- Results: Higher website traffic and improved engagement on social media platforms, with an increase in conversions.
- Project Scope: SEO for an automotive company specializing in vehicle imports and logistics.
- Details: Umair implemented both local and international SEO strategies to target customers in different regions. He optimized the website’s content, focused on increasing mobile usability, and enhanced the site’s authority with high-quality backlinks.
- Results: Improved search rankings for key automotive terms, increased traffic to the website, and higher lead generation.
- Project Scope: SEO and digital marketing optimization for a logistics and freight platform.
- Details: Umair analyzed the platform’s technical SEO and optimized its user interface for better customer experience. He focused on targeting industry-specific keywords and building strong backlinks from logistics-related websites.
- Results: Significant traffic increase, improved ranking for industry-specific keywords, and enhanced user experience that contributed to business growth.
- Project Scope: E-commerce SEO optimization for a renowned retail brand.
- Details: Umair worked on improving the website’s content and structure, including meta tag optimization, image SEO, and enhancing the product page descriptions. He also worked on integrating structured data to improve rich snippet visibility.
- Results: Increased search visibility for key products, resulting in improved sales and revenue from organic search traffic.
- Project Scope: Local SEO optimization for a luxury hotel in Islamabad.
- Details: Umair implemented local SEO strategies to enhance the hotel’s presence in local search results. He focused on optimizing the Google My Business profile, improving local citations, and ensuring positive reviews and ratings.
- Results: Improved rankings in local search results, increased direct bookings, and a higher volume of inquiries from tourists.
- Project Scope: Digital marketing and SEO for a premium electronics retailer.
- Details: Umair enhanced the SEO strategy by focusing on product-related searches and optimizing the product descriptions and category pages. He implemented technical SEO improvements for faster load times and a mobile-friendly experience.
- Results: Significant improvement in organic traffic, along with a higher conversion rate from organic search.
- Project Scope: SEO optimization for an e-commerce platform selling shoes and footwear.
- Details: Umair worked on keyword optimization, technical SEO improvements, and content strategy. He ensured that the website’s product descriptions were optimized with relevant keywords, and he focused on improving the site’s backlink profile.
- Results: Increased organic traffic, enhanced brand visibility, and improved online sales.
- Project Scope: SEO services for a technology solutions provider.
- Details: Umair focused on improving the website’s technical SEO, including improving site speed and ensuring mobile optimization. He also conducted keyword research for technology-related queries and optimized on-page elements.
- Results: Increased keyword rankings for targeted tech-related terms and a noticeable improvement in site traffic and engagement.
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Alice Howard
I've had the pleasure of working with seo experts pakistan for my business's digital marketing needs, and I must say, the experience has been nothing short of exceptional. The team's expertise in SEO and SEM is evident in the significant improvement in our website's ranking and visibility.
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What sets them apart is their personalized approach. They took the time to understand our unique needs and tailored their strategies accordingly. This resulted in a significant increase in our website's traffic and a noticeable improvement in our search engine rankings.
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Frequently Asked Questions
SEO, or Search Engine Optimization, is the practice of optimizing your website to improve its visibility on search engines like Google. It helps your website rank higher in search results, driving organic traffic and potential customers to your site
SEO is a long-term strategy, and results can vary depending on factors like your industry, competition, and the quality of optimization. Typically, noticeable improvements can be seen within a few months, but significant results may take 6 to 12 months
can provide guidance on white-hat SEO techniques, such as keyword research, content optimization, and link building for better search engine rankings.
Yes, we will optimize various aspects of your website, including meta tags, headings, content, and technical elements to improve its SEO performance. We’ll always consult with you before making any significant changes.